Latinos have gotten Tech Trailblazers

for, Latinos are held back by the "Computer divide, A data The Original Win-win-win Holiday Trifecta Time Sensitive High Quality System To Turn Your Black Friday Into A Pay Day While Helping Others. Don’t Start Next Year In Debt Join The Club And Take Action. Limited Time Offer Expires On New Years Day. Holiday Insiders Club and technology gap standing between them and wealthier audiences that enjoy greater access to expensive computers and broadband connections. But two the net trends will close that gap in 2011 and beyond: Mobile phone and social media. In general, Experts predict that Hispanics could actually become leaders in adoption of new technique. Here's that gap still exists today: In home pc ownership. Six out of ten Hispanic young families have a computer and broadband access, In Jerry Rocca, Senior manager of Mobile Media and social media marketing companies6 at Nielsen Online, A top media research firm. And in a recent report on the Pew Hispanic Trust, Hispanics still lag creating an online business by fourteen percentage points relative to non-Hispanics. Nevertheless, That only counts Internet usage from your computer. Once you factor in mobile devices, Hispanics path non-Hispanics by only 10 p. c, In Pew. This means, Mobile phones have actually reduced the digital divide by a full four percentage points. In his recent webinar at ad:Techie, An social media marketing companies5 transaction show, Rocha showed that Hispanics take more time watching video on their phones and text messaging. Combined with, Not surprisingly, 54% of Hispanics who bought a phone in the last 6 months bought a touch screen phone, Appreciably outpacing the 40% of Caucasians who did so. Do you understand why? Many Hispanics substitute their cell phones for a desktop computer, Especially mobile phones. Hispanic house holders often abandon their landlines to become cell-Home number only, In part to lower costs and get lower prices. A recent white paper from the study firm Encuesta shows that 28 percent of Hispanic adults live in cell phone only households, Compared to 19 percent of non-Hispanic white wines. In social reports, Hispanics have actually moved in front of the general market. Nielsen ensures that 62% of Hispanics online partook in social networking activities online versus 38% for Caucasians. That's a big difference. Online searchers are more than twice as likely to use Twitter as are white online surfers, Depending on Pew Research Center's Internet American Life Project. Hispanic public. Of the 105 million folks in Mexico, 30 million Mexicans use the internet here from their computers, In accordance with the country's census statistics. To display, For part, The nation's middle and upper classes. You will find, 70 million Mexicans already own devices. So very, Mexico's digital audience has more than doubled due to the new, Lower priced mobile technology